Today is Mandela Day, a day that honors Nelson Mandela
and the 67 years of public service he has given. In celebration of his mark on
the world, Dermalogica and its philanthropic cause in partnership with Kiva,
joinFITE, are inspiring people around the world to take action to become change
makers for a meaningful cause.
joinFITE, championed by Dermalogica and
powered by Kiva.org, is a microfinance platform designed to provide female
entrepreneurs and small business owners with Financial Independence Through
Entrepreneurship. To date, joinFITE has helped fund
loans for more than 18,500 women entrepreneurs, with a goal of 25,000 by the
end of 2012.
One week ago, joinFITE hosted bloggers virtually through
a Spreecast stream to learn about how they too could become change makers this
Mandela Day, and invite their audiences to do the same. joinFITE is asking
consumers to help direct 670 Kiva Women trial loans through Kiva.org in order
to help women start or grow their own businesses through microfinance, which
helps them as well as their communities become more financially
independent.
Today, I am sharing this call to action and encourage you
to get involved by making a microloan to create a positive change in a woman’s
life. It will only take a few minutes of your time, and is absolutely no cost
to you.
Please visit www.Kiva.org/women to
direct a loan, and help make a difference in the life of a woman in the country
and business practice of your choice.
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